This is who we are

On the surface we specialize in high-quality, short-run printing on tight deadlines, but what we really do is take unusually good care of people. Most businesses spend a lot of time, money, and energy trying to convince people that they value their customers, but we just spend our time, money, and energy doing really great work in support of the people we serve. This approach seems to be working because we have wonderful, long-term relationships with the people we serve…and they believe so strongly in what we are doing that they invite us into their businesses and civic organizations to share our views on service, leadership, and gratitude with their people.

Our Team


Geoff Welch

President & CEO

A husband, father, and accidental entrepreneur, Geoff loves sharing his irreverent perspectives on business, leadership, and gratitude with students and professionals across Fairbanks. Geoff serves on the board of directors for the Greater Fairbanks Chamber of Commerce, facilitates their Leadership Fairbanks program, plays drums once or twice a month at Friends Church and you can get some insight into what drives him by by watching his TEDx talk or reading his free eBook.

Ashley Swibold

Operations Manager

Wise beyond her years, Ashley is the kind of person that makes the people around her better. She is a dancer, a world-traveler, and a self-sufficient "Mrs. Fix-it," who is committed to encouraging and serving the customers and coworkers with whom she spends her days. Her technical skills are trumped only by her humanity, which makes her a perfect fit here.


Rhonda Beal

Problem Solver //
Executive Assistant

From processing online jobs, to invoicing projects, to contacting customers with questions and estimates, Rhonda uses her impressive attention to detail and organizational skills to keep production at Date-Line running smoothly. Rhonda is a storyteller, animal lover, and self-professed "fan-girl" who is perpetually excited about a TV show, book, or something her cat did that morning.


Lauren Jusino

Problem Solver

Born in Puerto Rico and raised in New York City, Lauren grew up speaking both spanish and english, making her the only bilingual member of our team. She is the consummate team player and goes out of her way to help customers and co-workers alike. A mother and sympathetic soul, Lauren is a joy to be around...unless you chew your food too loudly.